In our response to the public consultation on “A new digital finance strategy for Europe / FinTech action plan”, ACCIS elaborates on the key advantages for consumers arising from the increasing digitalisation of the financial sector. Top of the list is more competition, better conditions and wider choice for consumers. Also, wider financial inclusion and enhanced consumer experience. The promotion of a data-driven financial sector would facilitate that providers offer better services, including responsible lending. Easier and quicker access to financial services should also help prevent over-indebtedness.