![](https://accis.wpengine.com/wp-content/uploads/2018/05/digital-transformation-slide-e1525974670660.jpg)
In our response to the public consultation on a European strategy for data, ACCIS expresses strong support for data-driven innovation. The expansion of data availability and the re-use of existing data create opportunities to generate insights that empower individuals to make better decisions. In particular, data stored in public databases has a high potential for re-use. Data sharing among companies (B2B) should be carried out in full respect of European values and rules, in particular personal data protection, competition law, and intellectual property rights.